People have always been benefitted from bartering goods and trade services. This kind of natural way of forming transactions is not a new thing at all. However, digital devices which made matching providers and users more easily made this kind of transaction unprecedentedly usable.

Peer-to-peer (P2P) economy is a decentralized model whereby two individuals interact to buy or sell goods and services directly with each other, without intermediation by a third-party, or without the use of a company of business.

P2P economy enables individuals and group of individuals to make money from unused or underused goods and facilities.  P2P sharing system allows sharing physical assets as a service.

The possibility of monetizing unused or underused assets sounds excessively alluring. Besides, sharing economy incentivizes individuals to tend to have more flexibility, higher quality. For example, as in the 90s a person who would like to buy a car, he would most probably think of having only a car. However, now, a potential Uber driver weighs the costs of a car at the same time choosing higher quality, more tony vehicle, merely knowing that it can yield the return on investment rather than simply a depreciating asset. He or she may look into purchasing a luxurious car mindful that extra 3 hours Uber or Lyft driving would cover additional hundreds per week.

P2P economy business models are hosted through digital platforms where it on its turn enables each user to get dynamically interconnected with each other in precise, real-time manner.

What several examples that P2P economy includes:

• Automotive & Transportation: Uber, Lyft, RelayRides, Sidecar, Zipcar.
• Retail: Neighborgoods, Poshmark, Tradesy.
• Hospitaliy: Courchsurfing, Airbnb
• Dining: Feastly, Eatwith, Mealsharing
• Media & Entertainment: Spotify, Soundcloud, Earbits, Amazon Family Library, Wix.

44% US adults are familiar with the sharing concept which they accept that they have been involving at least once or multiple times to P2P economy transactions. What does it imply?

• It makes life affordable
• it makes life more convenient and efficient
• It is better for environment
• It definitely creates more fun in comparison to engage traditional company-client orientated transactions.
• It builds a stronger community.
• It is based on trust between transaction affiliated persons -providers and users
• It is less costly rather than  owning goods individually

Most importantly, governments, regulators are not the arbiters of the P2P economy. The power belongs to an individual on the platform which they have been granted to share their likes or dislikes, reviews, drawbacks and every other comment immediately after using those facilities which the got access from P2P network.

In the sharing economy, peer regulation is way much more important than government regulation. In the P2P business models, each and every user has a right to review the service or goods that they could access through P2P websites. According to Trust in Advertising Survey, 92% of consumers in 56 different countries said that trusted word-of-mouth or friends’ and family recommendations. 69% consumers say that they would not trust to P2P company or any individual in the business process until they are recommended by someone they trust.