Two reasons companies fail – and how to avoid them?

Here are two reasons companies fail: they only do more of the same, or they only do what’s new according to business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization. He believes that the secret to creating lasting, impactful companies is to find a balance between doing what you’re good at and looking for new challenges to take on.

He shares insights on how to strike a balance between perfecting what we already know and exploring totally new ideas – and lays out how to avoid two major strategy traps.